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ETA Announces the American Job Center Network; Encourages Use of Brand by States and Local Workforce Investment Areas
Jun 15, 2012
The Employment and Training Administration has announced the American Job Center network, a unifying name and brand that identifies virtual and in-person publicly-funded workforce development services as part of a single network. In order to increase jobseeker and employer awareness of workforce development resources available across the country, the agency strongly encourages states and local workforce investment areas to implement the American Job Center brand in accordance with state plans.
Training and Employment Guidance Letter (TEGL) 36-11 describes the ways ETA is using the brand, and some of the ways that states and local workforce investment areas may begin using the American Job Center brand immediately. This TEGL strongly encourages the use of the American Job Center brand. In the future, the Department of Labor intends to work closely with states and localities to move to a requirement to use the brand.
ETA requests that Governors, local chief elected officials, and state and local workforce investment boards begin to implement the American Job Center awareness initiative to identify their One-Stop Career Centers as American Job Centers or, as a less preferred option, as part of the American Job Center network. The agency also requests that states and local workforce investment boards discontinue any remaining use of the national American Workforce Network brand.
The TEGL specifically addresses:
- American Job Center Network Integrated Web Resources
- Finding American Job Centers and In-Persons Services
- American Job Center Connections with ETA-Funded Competitive Grants
- The American Job Center Logo for States
- The American Job Center Logo for Local Workforce Investment Boards
- Outreach and Use of Logo