Region 6 Means Business!

Events and Training: What we have done

Listed below is a schedule of events sponsored by the Region 6 Means Business team over the next three months as well as information about past events. Several events will be conducted through an online symposium format that will feature guest speakers via teleconference and extended participant discussion and information sharing on an online discussion board system.

Upcoming Events

• May 19-21, 2004: Cause Related Marketing (Online Symposium) - Celina Shands, CEO of Full Capacity Marketing, will be our featured teleconference speaker on topic of cause-related marketing. How can outreach to employers be effective when budgets continue to shrink? Beef up your budget by learning how to develop strategic alliances that can lend both money and credibility to your outreach efforts. Cause-related marketing has been used by for-profit companies for years as a key positioning tactic. Learn how to use this same strategy in the world of workforce development to garner substantial ROI on your outreach efforts.
  
  If you would like to join, registration is free. E-mail Diane Walton at walton.diane@dol.gov and provide the following information: name, title, organization name, e-mail address, and phone number.

• June 16-18, 2004: Funding Business Services (Online Symposium) - We will examine different methods and strategies to fund business services activities. A variety of topics, including fee-for-service will be discussed.
  
  If you would like to join, registration is free. E-mail Diane Walton at walton.diane@dol.gov and provide the following information: name, title, organization name, e-mail address, and phone number.

Past Events:

• April 21-23, 2004: Branding - The Critical Element to Outreach Strategies (Online Symposium)- This month's online symposium will include a teleconference presentation by Celina Shands, CEO of Full Capacity Marketing, Inc., on the topic of branding. Branding isn’t a four-letter word; there is a distinct place for it in the world of workforce development. Is it the same as outreach and marketing? Isn’t branding something exclusively for the private sector? Can state and local brands co-exist? If so, how? What’s the best approach in building a brand? How much money does it cost? Where do we start? This online symposium answers these questions and breaks down the misconceptions about branding with clear instruction on what it is, why it’s important, how to get one and how to measure to see if it’s actually working.
• March 2004: Organizing for Success - This event featured a teleconference presentation from Mike Currand and his staff from NOVA on "Organizing for Success in Serving the Business Customer."
• February 2004: Region 6 Means Business Online Symposium #1 - Focus on effective business outreach strategies. Our guest speaker was Celina Shands from Full Capacity Marketing.