Skip to content

O*NET In Action:  California

"Focus on High Technology and Emerging Occupations in the Entertainment and Multimedia Industries"

State of California Employment Development Department (CAEDD)


Economic Strategy Panel hearings and analysis for the multimedia and entertainment industries revealed a pressing need for California to acquire and maintain a healthy labor pool of talented and skilled 3-D computer artists and traditional animators--two industries deemed critical to the State's economy.

A study of these high demand occupations was conducted to:

  • ensure that California animators and computer artists are adequately represented in the national database by collecting occupational requirements from workers in high demand occupations in California's entertainment and multi-media industries using the DOL's Occupational Information Network (O*NET) prototype survey instrument;
  • share the California summary data with industry stakeholders to further help identify occupational requirements in the two occupational groupings; and
  • help populate the national O*NET database with collected data.

The California Skillsnet Consortium, comprised of employers, educators, and other stakeholders in the target industries, endorsed the study and provided the pilot team with lists of firms in two industries. Eighty-seven organizations were solicited for the study; twenty firms agreed to participate; and twelve firms had workers complete and return the O*NET surveys.

How is O*NET being used?

To accomplish this task, the Labor Market Division used O*NET's survey data collection instruments, fact sheets, video and viewer for outreach purposes.

Who is your target population?

The target population for the California Pilot Project Entertainment and Multimedia Industries Data Collection Project was employers in these industries needing workers in high technology and emerging occupations.

What kind of results is O*NET helping you to achieve?

In response to recommendations from California's O*NET pilot team, the Department of Labor agreed to recognize and classify a new O*NET occupational title: Computer Artists, 3-D. This came about as a result of the team's review of tasks and requirements of both 3-D and Technical Special Effects Animators, which vary significantly from traditional animators and 2-D computer artists.

What are the related program initiatives?

The Workforce Investment Act is helping to fill the gap between industry needs for skilled workers and skills possessed by locally trained workers.

Is your product, program or service available for others to use?

Information developed and learned during the piloting process is available from CAEDD for other States and localities to use, including occupational data, summary skills reports, a glossary, and marketing/outreach scripts.  For information contact:  State of California Employment Development Department (CAEDD), Labor Market Information Division, 7000 Franklin Blvd., Bldg. 1100. Sacramento, CA 95823. Telephone: 916-262-2368.

What other strategies make your product, program or service successful?

Securing the buy-in of industry stakeholders is critical for acceptance and the building of partnerships with local consortia of employers, educators, and other stakeholders.

Other pertinent information.

The report, O*NET Plus: California's Critical Skills and Emerging Occupations Project extended the pilot model to build partnerships with local Private Industry Councils and Community Based Organizations and research and collect occupational data on six, high demand, clerical occupations.

Contact information.

Janet Peters, Manager, Occupational Research Unit
State of California, Employment Development Department (EDD)
Labor Market Information Division
7000 Franklin Blvd., Bldg. 1100
Sacramento, CA 95823
Phone: 916-262-2368
Fax: 916-262-2352

O*NET In Action Table of Contents